Comments on: Is It A Bird? Is It A Plane? No, It’s….The Cloud! http://www.simonlong.co.uk/blog/2010/03/02/is-it-a-bird-is-it-a-plane-no-its-the-cloud/?utm_source=rss&utm_medium=rss&utm_campaign=rss Sun, 05 Sep 2010 03:52:33 +0000 http://wordpress.org/?v=abc hourly 1 By: Worluk http://www.simonlong.co.uk/blog/2010/03/02/is-it-a-bird-is-it-a-plane-no-its-the-cloud/comment-page-1/#comment-253 Worluk Tue, 02 Mar 2010 20:32:32 +0000 http://www.simonlong.co.uk/blog/?p=2132#comment-253 For me, this whole Cloud-madness is just another sign of that sales and marketing people taking more and more power. Maybe a bad analogy here: people in Hollywood are not making films anymore. According to them, they are creating "brands" and a sequel for a movie is just as normal as making tens of thousands of identical cars in a factory. They don't want to tell a story anymore, they just want to sell - DVDs, action figures, etc., using the movie only as an instrument to drive other (and far bigger) sales. As long as the sales are running, they are not concerned what's inside. They are not concerned even if what they promising is impossible. Titanic 2? No problem! I feel the same with Cloud. For the most of it, simple rebranding of existing technologies, then promises which couldn't be filled from the technical side, then the last 1% of something really new. Nobody wants to miss it ('what happens if this will be the business of this century?'), so they put something on the market, labeled with Cloud. Deep down in the core we can still find the original great ideas, but with ever increasing amount of marketing and sales crap. From a business perspective, I can understand that. From the technical side - not really. You can hide the technical details with a word towards your customers, but there must be something inside that cloud. Something solid. Yes, we need visions. But isn't this Cloud thing getting too far away? For me, this whole Cloud-madness is just another sign of that sales and marketing people taking more and more power. Maybe a bad analogy here: people in Hollywood are not making films anymore. According to them, they are creating “brands” and a sequel for a movie is just as normal as making tens of thousands of identical cars in a factory. They don't want to tell a story anymore, they just want to sell – DVDs, action figures, etc., using the movie only as an instrument to drive other (and far bigger) sales. As long as the sales are running, they are not concerned what's inside. They are not concerned even if what they promising is impossible. Titanic 2? No problem! I feel the same with Cloud. For the most of it, simple rebranding of existing technologies, then promises which couldn't be filled from the technical side, then the last 1% of something really new. Nobody wants to miss it ('what happens if this will be the business of this century?'), so they put something on the market, labeled with Cloud. Deep down in the core we can still find the original great ideas, but with ever increasing amount of marketing and sales crap. From a business perspective, I can understand that. From the technical side – not really. You can hide the technical details with a word towards your customers, but there must be something inside that cloud. Something solid. Yes, we need visions. But isn't this Cloud thing getting too far away?

]]> By: vinf.net http://www.simonlong.co.uk/blog/2010/03/02/is-it-a-bird-is-it-a-plane-no-its-the-cloud/comment-page-1/#comment-251 vinf.net Tue, 02 Mar 2010 19:03:14 +0000 http://www.simonlong.co.uk/blog/?p=2132#comment-251 My views circa early 2009 and mid-2008<br><br><a href="http://vinf.net/2008/06/23/virtualization-the-key-to-delivering-cloud-based-architecture-now/" rel="nofollow">http://vinf.net/2008/06/23/virtualization-the-k...</a><br><a href="http://vinf.net/2009/01/08/what-is-the-cloud/" rel="nofollow">http://vinf.net/2009/01/08/what-is-the-cloud/</a><br><br>you're right - cloud is a marketing word in a lot of ways - it's just a way of hiding infrastructure/app complexity (ala virtualization) although it's also about a business model - rental vs. purchasing, buying services rather than kit and just paying as you go for what you use.<br><br>It's also about making the risk and complexity someone else's problem, outsourcing 2.0? My views circa early 2009 and mid-2008

http://vinf.net/2008/06/23/virtualization-the-k...
http://vinf.net/2009/01/08/what-is-the-cloud/

you're right – cloud is a marketing word in a lot of ways – it's just a way of hiding infrastructure/app complexity (ala virtualization) although it's also about a business model – rental vs. purchasing, buying services rather than kit and just paying as you go for what you use.

It's also about making the risk and complexity someone else's problem, outsourcing 2.0?

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